Market validation is a demonstration of the market need, for a product (or service) which may or may not exist. It is tailor made, according to the specific product, niche, demographics, goals, etc. Is market validation mandatory to raise funding? Read more…
Startup Options are not a scam, but they are certainly not as lucrative as some of us might think. What are they and what purpose do they serve? Are startup options only available in startup companies? Or could I get Read more…
A hidden message is lying behind your startup’s market validation. One which acts as an enabler for fundraising. Let’s pin-point What is it and How to capitalize on it…