Normally when risk-capital startup companies (startups) raise funding, investors require that some 10% – 15% of the company shares would be allocated to existing and future employees. This is done in a formal manner via a tool named ESOP – Employee stock ownership plan. Per the Corona crisis, startups options Read more…
Market validation is a demonstration of the market need, for a product (or service) which may or may not exist. It is tailor made, according to the specific product, niche, demographics, goals, etc. Is market validation mandatory to raise funding? Which one would satisfy your investors? And does it bring Read more…
Startup Options are not a scam, but they are certainly not as lucrative as some of us might think. What are they and what purpose do they serve? Are startup options only available in startup companies? Or could I get options let’s say in… Google!? When can options be liquidated? Read more…
A hidden message is lying behind your startup’s market validation. One which acts as an enabler for fundraising. Let’s pin-point What is it and How to capitalize on it…
Raising money from the chief scientist – how bad could it be? After all, you get the money and you do not give any equity in return. It’s a grant! You even keep control of the board to yourself! Doesn’t it sound kind of perfect!? But the truth can’t be Read more…